Our retail banking client dedicates huge resources towards helping its customers avoid falling victim to fraud, more of which is occurring than ever before. 

The advice to customers has remained largely unchanged for many years - and still represents the best approach to staying safe - but the challenge has become one of ‘cut through’. How do you cut through the noise and make the point in a way that’s engaging, relatable and without the lecturing approach?

Our client asked us to create a campaign that would do all of those things, and provide customers with the knowledge they need to keep themselves safe from fraud. 

We took a lighthearted approach to the setting, using a young child as our protagonist, posing questions to our adult in the everyday setting of a bus journey. Through the conversation that unfolds, we highlight the behaviours many of us adopt without thinking that leave us vulnerable to fraud - lazy passwords, online conversations with strangers, and bad browsing habits.