Our client is a global food and drink company, where sustainability is at the heart of how they operate. They face into reputational challenges from an increasingly informed audience by creating authentic stories that show what really happens at one of the world’s biggest companies.

We help them champion the role their organisation plays in various elements of society. As part of a large suite of film content showcasing different aspects of the business, and the people behind it - we spent time filming with some of their dairy and wheat farmers, looking at the care, the hard work, and the dedication that goes into feeding the country.

Authenticity is absolutely crucial. That meant working to the farmers’ schedules, following them rather than leading them, and capturing the actuality of daily life on a busy farm. 

We worked around the typical British summertime weather, hitched rides on combine harvesters, got up close with the milking process and staked out the habitats of hedgerow creatures.  The results played out on global social media channels to an audience of millions, and helped our client reinforce the force for good their organisation is.