One of our financial services clients commissioned us to work on a series of campaigns aligned to Mental Health Awareness Week, with one part focusing on the theme of Loneliness. Our aim was to raise awareness of the issue and encourage colleagues to open up and share their own experiences with one another, thereby facilitating a broader conversation.

Our research led us toward exploring the idea that feelings of loneliness aren’t something immediately apparent to the outside world; that being around other people doesn’t on its own mean a person isn’t lonely.

Each film begins with a series of vignettes of our real colleagues in close up, going about their daily life. The colleague describes their experiences in their own words, captured in audio only.  We shot the colleague and their surroundings with hand held cameras, employing macro close ups and focus pulls to emphasise the small details of facial expressions, eye movements and gestures. 

We created five separate films in total, each focusing on a different colleague and providing a different perspective on the theme of loneliness.