Promoting the world's best machines
JCB is an iconic British brand, and one of the world's leading manufacturers of construction equipment. So we were more than a little excited when they asked us to film some of their new machines for a suite of marketing videos.
We were looking for a more creative way to approach this traditionally male-dominated world when JCB introduced us to their friend Giorgia Rosella. She's a model with quite a few thousand twitter followers and a huge Instagram presence. Giorgia also happens to be a qualified digger driver. Honestly.
With Giorgia at the controls, we spent four weeks putting the new excavators through their paces at JCB's world headquarters in Staffordshire. We captured the improved engineering of the machines, with particular focus on those sleek lines that've been redesigned to allow for maximum agility in tight spaces.
We filmed inside the factory, to capture the precision engineering involved in the JCB manufacturing process. We combined hi-tech graphics with dynamic slow-mo footage to show every blow torch, bolt and socket set.
Beautifully shot with snappy editing and a driving soundtrack, the result was a couple of incredibly cinematic films. Watch them for yourself below.