Help! I’ve never made a video before

If you’re a stranger to video production, don’t worry: the good folks at Limehouse are here to help.

A 5 minute read from Ben

04 Nov 2015

An increasing proportion of our clients are new to the world of video production. That’s because the number of companies who are using video in their internal comms is climbing sharply.

If you’ve never commissioned a video before, you might not be familiar with the process. So this is a brief outline of what to expect when you work with Limehouse. Good choice, by the way.

Firstly, we’re easy to work with

We’re creative people, but with decades of experience in, and in working with, the corporate world. So we understand that getting the right message across, and measuring the impact of that message, are the most important aspects of a project.

We value the importance of good working relationships, and of being friendly people to work with. Basically, we’re here to help you through every stage of the process.

We understand that every project is different

That’s why we go to great lengths to make sure our approach is tailored to that particular project. When we create a project, the end user - your audience - is always at the front of our minds.

While our approach varies to best suit the needs of a particular project, working well together is always our priority. Right off the bat, we’ll start by establishing clear objectives. Those objectives inform every decision we make from that point on. We’ll let you know exactly who at Limehouse is undertaking what role in the project, and give you a specific point of contact if you have any queries. You can tell us how you’d like to stay in touch, whether it’s by email, phone or regular meetings, and how you’d like to receive anything we need to share with you.

Pre production

A relatively big chunk of time is spent on pre production. That means scouting locations, agreeing content, drafting the script, or booking studios and make-up artists. The more planning we do at this stage, the more efficiently the rest of the process runs.

Filming

The showbiz bit, that in reality, isn’t nearly as exciting as you think it would be. It’s probably exciting on the set of Game of Thrones. But we’re in the business of creating effective communications.

Our producer will be on location/in the studio to make sure everything runs on time and to budget. Our camera operators and sound recordists are some of the best in the business, and make sure everything looks and sounds as good as it possibly can.

Our director is there to make sure we’re capturing everything we need to, and to get the best possible performance out of our participants - whether they’re actors or real employees from the business.

Post production

Our camera operators have filmed a huge amount of footage, so now we need to put that together. ‘Ingesting the rushes’ means putting everything we’ve filmed on to a system that our editors can work with.

Then we lock the editors in the edit suites, turn the lights off and leave them in there until they’ve done their job. We push a slice of bread under the door twice a day. (We don’t do that, but we might as well because they don’t venture out of the edit suites very often.)

After a first version of the edit has been finished, we’ll usually invite our client to view the project, either at the Limehouse office (bring cake please) or online via our secure FTP (File Transfer Protocol) site. Then we’ll have another run through the edit to build in any amends or feedback from the client, and add any graphics, text or animations that are needed.

Delivery

After our client has signed off the finished video, we’ll deliver it in whatever format is needed. In the old days, that meant VHS. Then it was mostly DVDs. While we still produce a lot of DVDs, we’ve seen a huge rise in the number of projects that are delivered digitally, for hosting on online platforms. We have the equipment to tailor the output to display in the optimum resolution for any device: whatever format you need it in, we can deliver it.

Measurement

We can help you measure the impact of your communication, whether that’s with surveys, focus groups or real-time statistics. It’s how you’ll demonstrate the return on your investment, and will influence the next project you undertake. In short, it’s a crucial stage of the process.

So that’s a very, very, brief outline of the main stages involved in working with us. Every project is different, and every client has different needs. But our starting point is always the same: we listen to you. And the end result is always the same: we deliver an incredibly effective piece of communication that exceeds your expectations.

Feel free to drop us a line if you’d like to talk about your next video project.

PS. For those who arrived via our Facebook link to this article, and skipped straight to the end, the answers to your questions are: 1) Read the article; 2) Read the article; 3) It's not looking promising; 4) Probably, but don’t let that ruin your day.

Ben

Ben - Strategic Communication Manager

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